Chapter 1  Introduction to Cross-border E-commerce

  Part 1  What Is Cross-border E-commerce

  Part 2  Cross-border E-commerce in China

Chapter 2  Cross-border E-commerce Platforms

  Part 1  AliExpress

  Part 2  eBay

  Part 3  Amazon

  Part 4  DHgate

  Part 5  Wish

  Part 6  Other Cross-border Platforms

Chapter 3  Product Information

  Part 1  Title Description

  Part 2  Product Specifi cs

  Part 3  Product Description

  Part 4  Logistics Description

  Part 5  Payment Description

  Part 6  Return, Warranty and Feedback

Chapter 4  Store Profile

  Part 1  Storefront

  Part 2  Company Profi le

  Part 3  Brand Story

Chapter 5  Online Marketing

  Part 1  Platform-inside Promotion

  Part 2  Store Promotion

  Part 3  E-mail Direct Marketing

  Part 4  SNS Marketing

  Part 5  Video Marketing and SEO

Chapter 6  Pre-sale Communication

  Part 1  Product Information Inquiry

  Part 2  Price Negotiation

  Part 3  Shipping and Packaging

Chapter 7  On-purchase Service

  Part 1  Payment

  Part 2  About an Order

  Part 3  Package Tracking

  Part 4  Product & Store Recommendation

Chapter 8  After-sales Service

  Part 1  Comments After Sales

  Part 2  Dealing with Customer Feedback

  Part 3  Dispute Settlement

  Part 4  Customer Maintenance

  Part 5  Consumer Habits and Characteristics

References